Resources

WHAT I’VE BEEN READING

REPORTS AND GUIDES 2010-2011

Revised FTC Green Guides

GreenBiz “State of Green Business” 2014 Report

GreenBiz “NGO Report” 2014

Jacquelyn Ottman’s “What FTC Green Guides Mean for Marketers”

NRDC Report “Wasted: How America is Losing up to 40% of its Food from Farm to Fork to Landfill”

Edelman’s “Good Purpose Study 2010″

Edelman’s “Trust Barometer 2010″

Ogilvy and Mather’s “Mainstream Green: Moving Sustainability from Niche to Normal” 2010

Ogilvy and Mather’s “From Greenwash to Great” 2010

Cone’s “Cause Evolution Study 2010″  (plus video from study)

The Grocery Gap: Who Has Access To Healthy Food and Why It Matters” 2010

BOOKS

Eat the City: A Tale of the Fishers, Foragers, Butchers, Farmers, Poultry Minders, Sugar Refiners, Cane Cutters, Beekeepers, Winemakers, and Brewers Who Built New York, by Robin Shulman

Cooked: A Natural History of Transformation, by Michael Pollan

The Upcycle: Beyond Sustainability—Designing for Abundance, by William McDonough and Michael Braungart (authors of Cradle to Cradle)

Lethal but Legal: Corporations, Consumption, and Protecting Public Health, by Nicholas Freudenberg

Bet the Farm: How Food Stopped Being Food, by Frederick Kaufman

Seeds of Deception: Exposing Industry and Government Lies About the Safety of the Genetically Engineered Foods You’re Eating, by Jeffrey M. Smith

Ecological Public Health: Reshaping the Conditions for Good Health, by Geoff Rayner and Tim Lang

The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding by Jacquelyn Ottman

We First: How Brands and Consumers Use Social Media to Build a Better World by Simon Mainwaring 

The Responsibility Revolution: How the Next Generation of Business Will Win by Jeffrey Hollender

Ecology of Commerce: A Declaration of Sustainability by Paul Hawken

Building Social Business by Muhammed Yunis

Supercorp  by Rosabeth Moss Kanter

The Coke Machine, by Michael Blanding

Plundered Planet by Paul Collier

The Bottom Billion by Paul Collier

In Defense of Food, by Michael Pollan

Just Food by James E. McWilliams

Four Fish by Paul Greenberg

Onward by Howard Shultz

Starbucked, by Taylor Clark

The Omnivore’s Dilemma, by Michael Pollan

Food Politics, by Marion Nestle

 

NETWORKING

Green Breakfast Club Facilitates resource sharing for green businesses and social entrepreneurs

Green Drinks Great events helping green professionals to meet

ADVISE

CauseCast Offers cause marketing and CSR advice to for-profit and non-profit companies

Conscious Capitalism Alliance Offers education and events for leaders dedicated to responsible business

We First Consulting and community building for responsible brands

J. Ottman Consulting Green marketing consulting and strategies for eco-innovation

Westaway Law Located in NYC and one of six lawyers nationwide focused on corporate structuring for social enterprises

Mission Minded Consulting for nonprofits and do-gooders

PARTNERSHIPS

Echoing Green Invests in promising social entrepreneurs and provides hands-on support

Starting Bloc Sponsors and partners with promising leaders on social change

DoGoodBuyUs Partners with nonprofits to provide e-commerce solutions and marketing expertise

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