Author Archives | greenerbigapple

Columbia Panel to Discuss Need for GMO Labeling

New Yorkers don’t have the right to know whether they’re eating genetically modified food. That could change in 2014. Will you be ready to weigh in when the northeast becomes the next battleground for GMO labeling legislation? I’m helping the Columbia Business School Alumni Club organize a panel event tomorrow to examine how GMO labeling […]

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Photo courtesy of Vermario via Flickr.

The Score on GMO Labeling Laws

By Michelle Hardy After an exhausting year, the GMO labeling debate’s finally gone from “if” to “when.” Just this past week a federal bill mandating the labeling of genetically modified foods was introduced in D.C. with strong bipartisan support. Across the country, 25 states have collectively introduced more labeling bills this year than ever before. Public […]

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Free People Launches “Maheya” Eco-Friendly Fashion Line

By Michelle Hardy Sustainable fashion caught my attention earlier this year when I helped to promote a Columbia Business School Alumni Club panel event with some particularly forward-thinking members of the fashion industry. To be honest, I’d never been impressed by so-called “green” fashion. I was often let down by the niche styles and (most […]

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NYC Green Marketing Expert Launches We Hate to Waste.com

Jacquelyn Ottman’s new online community will help conscious consumers curb wasteful behavior. By Michelle Hardy “Eco-friendly” products are bought in vain when they aren’t used and disposed of efficiently. Such disruption in the green product life cycle is all too familiar to Jacquelyn Ottman—green marketing expert, author, and adviser to Fortune 500 companies. Now, she’s […]

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EcoMedia Converts Advertising Budgets into Social Good: An Interview with the Founder

By Michelle Hardy Last year, U.S. advertisers spent about $60 billion in television and approximately $30 billion online. Such inflated funds for fleeting, intangible messages leave a lot of room for waste. But what if brands could use ads to create sustainable energy infrastructure, new jobs for the unemployed, and savings for taxpayers? And what […]

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Can Product-Sharing Sustain the Earth AND the Economy?

Be sure to attend “Clean Transportation: Driving 2.0,” the next Making Green From Green event in NYC. Register here. By Michelle Hardy Good green marketers push the innovation of different products. Better products. But can we profit from making less products in the first place? “Swap Don’t Shop,” the most recent of the Columbia Business […]

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Ethikus members take to the streets to "pro-taste" responsible NYC businesses. (Photo: ethikus/flickr)

Ethikus Presents “Shop Your Values Week” in NYC

Join NYC for Shop Your Values Week May 3 – 10. Take the pledge here, and remember to share on Facebook and Twitter so friends can join. By Michelle Hardy Shop Your Values Week has arrived, meaning hundreds of conscious consumers will gather May 3 – 10 to enjoy some of New York City’s most […]

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Happy Earth Day from the NYC Green Festival

By Michelle Hardy It’s been beyond energizing to watch 20,000 of the Big Apple’s conscious consumers, green entrepreneurs, and environmental thought leaders gather this weekend at the Javits Center for the 2012 Green Festival. For the first time in its 11-year run, this Green America event is being hosted by New York City. The tremendous […]

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Swap Don’t Shop: Exploring the Sharing Economy with Carpooling.com

Attend “Swap Don’t Shop” in NYC on Apil 24th to gain insights from entrepreneurs in the sharing economy. To reserve your spot, register here. By Michelle Hardy Why clutter the earth with more of your products when you have enough to loan and trade? It’s a philosophy that’s gaining steam as rapid growth continues for […]

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Advancing New York’s culture of ethical commerce

An interview with the founders of ethikus.com, a rising community of responsible shoppers and small businesses. By Michelle Hardy The labyrinth that is New York’s local business scene just became more navigable for conscious consumers thanks to ethikus, the city’s new compass for ethical shopping. Ethikus.com uses weekly suggestions to promote small businesses representing all […]

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